Last Updated in Sep 20, 2022

This Privacy Policy describes how Now Muay Thai ( ("Now Muay Thai," "we," "us," "our") collects, uses, and shares information about you when you visit and interact on our website and other Now Muay Thai service sites (collectively, "Now Muay Thai Websites") or other means connected to Now Muay Thai Websites (such as contacting our customer service team via chat or email). Below is a summary of our privacy practices.

1. Collection We may collect information about you, such as your name, phone number, email address, and credit card details through your use of Now Muay Thai Websites .

2. Use We may use your information to provide the requested services, maintain and improve the Site, and send you marketing communications.

3. Mobile Devices With your consent, we may send you push notifications with information about your reservations and Now Muay Thai programs of your choosing.

4. Sharing We may share your information with suppliers, service providers, business partners, and our affiliates.

5. Country-Specific Privacy Rights Depending on your country of residence, you may have rights to request information from us including how we share certain categories of your information with third parties.

6. Cookies We may use cookies and similar technologies to help provide our Site, understand and customize your preferences, and display relevant advertising.

7. Opting out of Marketing Emails You may opt-out of Now Muay Thai's email marketing communications by using the unsubscribe link in our marketing emails or by changing your account settings.

8. International Transfers We maintain appropriate protections for cross-border transfers as required by law for international data transfers.

9. Information from Other Partners We may collect information from affiliated entities, business partners, or other third party providers and you may opt-out of this collection.

10. Security We maintain reasonable security measures to protect your information and require our service providers to do the same.

11. Data Subject Rights You may exercise certain rights of access, correction, deletion, portability, or object to certain processing of your information.

12. Updates to Privacy Policy We will notify you of any material changes by posting the updated version of this Privacy Policy and taking other steps as needed.

13. Third Party Links We may provide links to Third Party Websites that are not owned or controlled by us, and are governed by separate user terms and privacy statements.

14. Additional Considerations Information related to minors, policy language, and Terms of Use.

15. Contacting Us Please contact us with any questions about this Privacy Policy or our privacy practices as detailed below.

1. Information We Collect

We collect information about you that you provide to us when using Now Muay Thai Websites, such as your name, address, phone number, credit card details, e-mail address, chosen gym name, chosen gym location and/or length of training, and your Now Muay Thai account password for class reservations.

In addition, we may also collect user name, date of birth, nationality and passport details including passport number, country of issue and expiry date.

By visiting our Now Muay Thai Websites, we may also automatically collect certain usage information, such as your IP address, geographic data, country, search preferences related to specific searches, browser, and information about your device's operating system, application version, language settings, and pages that have been shown to you. If you are using a mobile device to access our websites, we might also collect information that identifies your mobile device, such as the device ID, location of the device (with your consent), and device-specific settings and characteristics.

If you decide to book a training class or other training activities through our website, depending on the type of training class or training activity, there may be limited additional information that we may collect from you, including your passport details, date of birth, height and weight, location, your preferred training style, language, and information about any special requirements that we need to consider in connection with your participation in the respective training class/activity. If you need to get in touch with our customer support team, or reach out to us through other means (such as through social media, or communicating with your chosen gym through us), we will collect information from you there too.

When you submit reviews regarding your training class or other ancillary services available on our website through us, we will collect information from you included in your reviews, including your first name and country of residence.

You can decide to participate in our promotions, and doing this will also mean providing us with personal data. In addition to that, you can provide us with feedback or ask for help with using Now Muay Thai Websites or our various communications platforms.

Where you are making a booking with other guests whose details you provide to us as part of your reservation, or if you make a booking on behalf of someone else, it is your responsibility to ensure that the person or people you have provided personal information about are aware that you have done so, and have understood and accepted how Now Muay Thai uses their information (as described in this Privacy Policy).

Muay Thai gym partners may share information about you with us too – this may happen if you have questions about your pending booking or if disputes arise regarding your booking.

Special categories of personal information

Certain types of personal data, such as religion or health-related information, are considered sensitive and may require additional protection under applicable laws. Although we do not ordinarily collect sensitive personal data as part of standard class bookings, there may be a need to from time to time, collect such information e.g. as contained in a government-issued identification document or medical certificate if such information is supportive of a transaction or request that you ask us to perform on your behalf such as a cancellation or amendment of your booking.

You may also elect to provide us with other information which may imply or suggest information like religion, health or other information, such as when specifying your dietary needs. Such collection and processing of such sensitive personal data will be in line with what is set out in this privacy statement.

Where required by law, we rely on the following legal bases to process personal information:

  • Necessity to Perform Contract with You - we need to process your information in order to provide our booking reservation services to you, answer questions and requests from you, and provide customer support;

  • Our Legitimate Interests- we process your information for security and safety; debt recovery purposes; to detect and prevent fraud; to protect and defend the rights or property of others, or our own rights and interests; to analyze, improve, customize and provide our class reservation and related services to you; and to respond to domestic and foreign law enforcement requests, court orders, and legal process;

  • Compliance with Legal Obligations - we need to process your information to comply with relevant laws and regulatory requirements; Consent for Special Categories of Personal Data and Direct Marketing Communications - we rely on your consent to collect sensitive personal data and send direct marketing. You can unsubscribe from direct marketing at any time by following the instructions set out in this Privacy Policy; and

  • Protect Vital Interest- we may need to process your information in case of an emergency involving an individual's life or health.

2. How We Use the Information We Collect

We may use information collected through Now Muay Thai Websites to:

  • Provide you with the requested services, such as creating a user account, processing and confirming your reservation, and communicating with you about services requested (e.g., pre-reservation or post booking chat support (excluding credit card number), special request, cancellations, rewards

  • Send you email marketing communications about products and services that may be relevant to you

  • Conduct surveys or provide you with information about our services on our websites or on other websites you may visit

  • Maintain and improve Now Muay Thai Websites, tailor the user experience, and for internal training

  • Protect the security of you and Now Muay Thai Websites

  • Exercising a right or obligation conferred or imposed by law, including responding to request and legal demands

When you make a reservation on one of our business partners or registered Muay Thai gyms (onground and/or online), we may also receive certain information such as your name and reservation information, including the chosen gym, class type, level, trainer name in order to process your reservation and identify which channel your reservation has originated from. During calls with our customer support team, live listening may be done or calls may be recorded for quality and reference purposes which includes the usage of the recordings for the handling of claims, training and fraud detection purposes. If you would prefer that your call was not recorded, you can opt out by stating this, or by hanging up. Call recordings are kept for a limited amount of time and automatically deleted thereafter, unless Now Muay Thai has a legitimate interest to keep such recordings for a longer period, including for fraud investigation and legal purposes.

If you have not finalized a reservation online, we may send you up to two reminders to continue with your reservation. We believe that this additional service is useful to you because it allows you to carry on with a reservation without having to search for the training class again or fill in all the reservation details from scratch. These reminders are one-time only communications and reservation information used for such reminders will be deleted from our systems in accordance with our data retention policy detailed below.

Please note that the confirmation emails and text messages sent after your booking are not marketing messages. These messages are part of your training class reservation process. Respectively, they contain information for you to check in at your chosen gym and a separate invitation to complete the class/trainer review form. You will continue to receive them, even if you have opted out of our marketing messages. Similarly, opting into receiving promotion alerts will not affect any other choices you have made regarding receiving communications from us. If you elect to receive promotion alerts, you will be able to opt out of receiving the same by clicking on the “turn off promotion alerts” or a similar message found in the promotion alert sent to you.

Communications on Now Muay Thai Websites

We offer you and gym partners various means to communicate about training classes and existing training activities, directing the communications through Now Muay Thai Websites. You can contact us with questions about your reservation or about your training class via Now Muay Thai Websites, and via other channels that we may make available.

We may access communications and may use automated systems to review, scan, and analyze communications for security purposes; fraud prevention; compliance with legal and regulatory requirements; investigations of potential misconduct; product development and improvement; research; customer engagement, including to provide you with information and offers that we believe may be of interest to you; and customer or technical support. We reserve the right to block the delivery of or review communications that we, in our sole discretion, believe may contain malicious content, spam, or may pose a risk to you or, gym partners, us, or others. Note, all communications sent or received using Now Muay Thai Websites’s communication tools will be received and stored by us. Business and gym partners through whose platform you made the reservation and gym partners may choose to communicate with you directly via email or other channels that we do not control.

3. Mobile Devices

With your consent, we may send you push notifications with information about your reservation, customer reviews, potential future training classes, or as part of any Now Muay Thai programs that you participate in, including coupons. You may grant us access to your location information or contact details in order to provide services requested by you. When you upload a picture from your mobile device, your picture may also be tagged with your location information. Please read the instructions of your mobile device to understand how to change the settings and enable the sharing of such information or the receipt of (or opt out of receiving) push notifications. Different device operating systems may have different default settings, so please familiarize yourself with such settings governing push notifications.

4. Sharing Your Information

In connection with your visit to our Now Muay Thai Websites and use of our services, we may share your information as follows:

  • Muay Thai Gyms and trainers such as training style, experiences, levels, types (e.g., the specific Muay Thai training class that you have requested us to reserve) and/or registered private trainers. These Muay Thai Gyms and trainers may contact you as necessary to obtain additional information about you, facilitate your training class reservation including communicating with you prior or during your upcoming class, or respond to a review you may submit in accordance with their own independent privacy policies.

  • Third Party Service Providers who provide data processing services to us (for example web hosting and banks), or who otherwise process personal information for purposes such as credit card and payment processing, business analytics, customer service, marketing, or distribution of surveys, to facilitate the delivery of online services and advertising tailored to your interests, and/or fraud prevention. Our third party service providers will only process information as needed to perform their functions. They are not permitted to share or use the information for any other purpose.

  • Business Partners with whom we may jointly offer products or services, or whose products or services may be offered on Now Muay Thai Websites. You can tell when a third-party business partner is involved in a product or service you have requested because their name will appear, either alone or with ours. If you choose to access these optional services, we will on occasion share your personal information with those partners. Examples of business partners would be (i) a third-party loyalty program that you will earn points for, through a booking, or (ii) a third-party tour or activity provider that we share information with in connection with tours/activities you book through our Site.

  • Where Required or Permitted by Law - such as to protect ourselves against liability, to respond to subpoenas, judicial processes, legitimate requests, warrants or equivalent by law enforcement officials or authorities, to investigate fraud or other wrongdoing or as otherwise required or necessary in order to comply with applicable law, protect our legitimate interests or to the purchasers in connection with any sale, assignment, or other transfer of all or a part of our business or company. We may also, in compliance with applicable law, disclose your information to enforce or apply the terms and conditions applicable to our services or to protect the rights, property, or safety of Now Muay Thai, our users, or others.

We provide appropriate protections for such sharing as required by applicable law to prohibit third parties from using your information for their own purposes, and to address the security and confidentiality of your information. Except as disclosed in this Privacy Policy or as required or permitted by applicable law, we will not disclose your information to third parties without your consent.

5. Cookies

Our Muay Thai Websites may use and allow third parties to place cookies (session and persistent), pixels/tags, SDKs, application program interfaces ("APIs"), and other technologies (collectively, "Cookies") on our Muay Thai Websites that may collect and store certain information about you. Some of these cookies are necessary to provide, secure, and maintain the basic functions of Muay Thai Websites, such as to keep you logged in while your visit our websites (“Functional Cookies”), while other cookies are used to provide you with a better user experience, such as:

  • To personalize the Site by remembering information about your activities on the Muay Thai Websites (e.g., the language you selected or your log-in details). We may also use cookies together with other automatically collected usage information to recognize a user across different devices, sessions or browsers (including when they have not logged-in) so as to deliver tailored information;

  • Perform non-essential website analytics, such as impression reporting, demographic reporting and interest reporting. This may include the recording of mouse clicks, movements, page scrolling and restricted text entered into our Muay Thai Websites forms through selected third parties but we will take sufficient precautions to ensure that personal information will not be collected during such recordings e.g. through the adoption of irreversible masking. Website analytics is used to improve our Muay Thai Websites; and

  • To provide you advertising tailored to your interest (collectively, “Non-Functional Cookies”). Our use of Functional Cookies and Non-Functional Cookies is not subject to geographic implementation.

Interest Based Advertising

We may allow certain third parties to place Non-Functional Cookies on our Muay Thai Websites to collect information about your online activities on our Muay Thai Websites (e.g., pages visited on the websites and searches you performed) and over time and across different Now Muay Thai service websites you may visit. This information is used to provide advertising tailored to your interests from us (via email, on our Muay Thai Websites) and by third parties on other websites you may visit, also known as interest based advertising, and to analyze the effectiveness of such interest based advertising. We may also share one-way hashed information with third party partners (e.g., Facebook) who may combine hashed information with other identifiers in order to serve custom Now Muay Thai advertisements on other websites or mobile apps based on your prior visits to Muay Thai Websites. Now Muay Thai neither supports nor endorses the goals, causes, or statements of any websites or mobile apps that display our advertisements.

Cross-Device Tracking

We may also combine information collected through Non-Functional Cookies and certain usage information from a particular browser or mobile device with another computer or device that may be linked to you (cross-device tracking) to optimize our services and provide tailored Now Muay Thai communications and advertisements to you. If you do not want Now Muay Thai to combine such information for its optimization of communications to you please unsubscribe from the Now Muay Thai communications i.e. the newsletter.

Your Choices

Please review your Internet browser settings, typically under the sections "Help" or "Internet Options," to exercise choices you have for certain Functional Cookies and Non-Functional Cookies. If you disable or delete certain Functional Cookies or Non-Functional Cookies in your Internet browser settings, you might not be able to access or use important functions or features of this Site, and you may be required to re-enter your log-in details.

To learn more about certain Non-Functional Cookies used for interest based advertising (including through cross-device tracking) and to exercise certain opt-out choices you may have regarding such Non-Functional Cookies, please visit the Digital Advertising Alliance and Network Advertising Initiative.

Please also visit the following third parties' websites to exercise certain opt-out choices over Cookies:

By exercising such choices regarding interest-based advertising, you may still receive advertisements, but the network from which you opted out will no longer deliver ads tailored to your interests. You should also know that logging out of your user account does not actually mean that you opt out of personalized advertisements.

You may need to make such choices on each browser and device you may use to exercise choice regarding certain Functional Cookies and Non-Functional Cookies. Lastly, at this time Now Muay Thai is not configured to honor browsers' "Do Not Track" signals, except where required by applicable law.

6. Opting Out of Marketing Communications from Us

You can opt out of receiving marketing communications from us at any time by using the "Unsubscribe" link in each newsletter or communication, or through your Now Muay Thai account (if you've created one) - the email subscriptions settings is under "Profile".

7. International Transfers

In connection with the purposes described above, your information may be stored in locations outside of your home country, which may have different standards of data protection than your home country. We provide appropriate protections for cross-border transfers as required by law for international data transfers, including information transferred to third parties. With respect to such transfers from the European Economic Area ("EEA") to the United States and other non-EEA jurisdictions, we may rely on the EU Model Clauses and/or the need to process your information in order to provide the requested services (performance of a contract) to transfer your information. As permitted by applicable law, you may request details about the suitable safeguards we have in place by contacting us as detailed below. For Chinese residents, please see the details provided above under "China Privacy Rights."

8. Information from Other Partners

On occasion, business partners, or other third party providers may share information with us. One example is if you access or sign in to our websites through social media, such as Facebook Connect, we may collect information from you such as your username, and other information made available to us via such services, or – another example – your credit card issuer might, via Visa or Mastercard, provide us with your new card details, when the card we have on file is replaced. In general, your ability to provide such information is through the service provider themselves and you can change those settings in your account settings of the relevant service provider. In general, we may work with our partners to improve and personalize your use of our website in accordance with this policy.

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9. Protecting YourInformation

We maintain reasonable physical, electronic, and organizational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, or unauthorized disclosure or access. We use up-to-date security technology to encrypt credit card information during transit. Through your personal account, you also have the ability to save credit card details for faster future bookings and payments. Your card details are encrypted and you can always log in to your personal account to delete, edit, or add certain credit card details. For security reasons, the number cannot be edited (but the card details can be deleted). When viewing card details, only the last 4 digits of the number will be visible. Please note that we will store the last 4 digits of your credit card securely upon any booking made (this is required to manage any refund requests for that booking).

10. Data Retention

We will retain your information for the period necessary to provide and secure our Now Muay Thai Websites, and to exercise our legal rights and comply with our legal or regulatory obligations. When Now Muay Thai no longer needs to use your information, we will – unless we need to keep your information to comply with applicable legal or regulatory obligations or the information is required to carry out corporate tasks and conduct our business – remove it from our systems and records and/or take steps to properly anonymize it so that you can no longer be identified from it.

11. How You Can Access or Change Your Information

You can easily correct your account name, the booking holder name (subject to the cancellation policy attached to the booking) and contact number at any time by signing in to your account on the website. Alternatively, please contact us via our Customer Support page or at to exercise any of the following rights:

  • Access: You are entitled at any time to obtain information about your personal information that we store, in accordance with applicable law and without any fee. However, in exceptional cases we ask you to pay reasonable fees before we provide the information if permitted by applicable law.

  • Rectification: You may request that we rectify any of your personal information that is incomplete or incorrect.

  • Deletion: You may request that we delete your account.

  • Restrictions of Processing: You may ask us to cease processing of your personal information for example if you have objected to the processing and the existence of legitimate grounds is still under consideration.

  • Objection: You may object, at any time, to your personal information being processed for direct marketing purposes.

  • Right to Revoke Consent: You have the right to withdraw your consent at any time, without affecting the lawfulness of our processing based on such consent before it was withdrawn.

  • Data Portability: If applicable, you may request us to send you your personal information which we store, in a commonly used and machine readable format which shall be decided at our sole discretion.

To protect your privacy and security, we will verify your identity before responding to such request, and your request will be answered within a reasonable timeframe.We may not be able to allow you to access certain personal information in some cases e.g. if your personal information is connected with personal information of other persons, or for legal reasons. In such cases, we will provide you with an explanation why you cannot obtain this information. We may also deny your request for deletion or rectification of your personal information due to statutory provisions, especially those affecting our accounting processes, processing of claims, for fraud detection or prevention purposes, and mandatory data retention, which may prohibit deletion or anonymization.

12. Updates to Privacy Policy

On occasion, Now Muay Thai may revise this Privacy Policy to reflect changes in the law, our information collection and use practices, the features of our Now Muay Thai Websites, or advances in technology. If we make revisions that change the way we collect or use your information, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of this Privacy Policy. Therefore, you should review this Privacy Policy periodically so that you are up to date on our most current policies and practices. Now Muay Thai will also prominently post such material changes prior to implementing the change, and ask for your consent if required by law.

13. Links to Third Party Websites

We may provide links to other websites that are not owned or operated by us ("Third Party Websites"). When you use a link online to visit a Third Party Website, you will be subject to that website’s privacy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use and security practices of the linked Third Party Website before providing any information on that website.

14. Additional Considerations

A Special Note About Minors Our Site is not directed to minors under the age of 18. However, minors can normally accompany their parent(s) or legal custodian(s) who have booked a training class, unless prohibited by a training class provider's policies.

Terms of Use Please review the Now Muay Thai Terms of Use for more details on using our Now Muay Thai Websites. This Privacy Policy forms an integral part of our Terms of Use.

15. Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Now Muay Thai Officer by email at or by sending a registered letter to the address at:

Now Muay Thai Headquarter 89/1 Moo 3 Ao Nang, Mueang Krabi, Krabi 81180